SH Care Projects · Off-plan, individually titled
Own a single unit inside Britain's homes for vulnerable people.
Keystone lets qualified investors buy an individually-titled unit inside professionally-run vulnerable accommodation — care homes and an operator-run hostel. Independently valued, escrow-protected, with contracted FRI rent from a named, independently-funded operator from completion.
Built by SH Care; leased to real, independent operators — named, with published accounts, before reservations open. Promoted only to high-net-worth, sophisticated, professional and introducer investors.
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Any exit is optional and market-priced: a named institutional aggregator may hold a call, you can't be forced to sell, there's no guaranteed buy-back, and open-market resale is always available. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.
Indicative CGI footageA trust brand for a market that earned its scepticism.
Off-plan, fixed-return unit sales gave this model a bad name. Keystone is engineered to be the opposite: real, individually-owned, independently-valued, escrow-protected assets, promoted only as the rules allow.
Individually owned
You hold a single long-leasehold title in your own name — genuine ownership and control, never commingled into a fund and never a room in a block.
Independently valued
Every price is underpinned by an independent RICS Red Book valuation. No inflated “assured” yields, no guaranteed-riches language.
Ring-fenced deposits
Your deposit sits with an SRA-regulated solicitor as stakeholder and is released only as the building rises — never handed to a developer on day one.
“Individually owned. Independently valued. Deposits held in escrow. Promoted only as the rules allow.”
Honest price. Contracted rent. A real, independent operator. Standalone titled units. Commercial classification.
The sentences only a compliant operator can credibly use — and the heart of the brand.
Eight ways Keystone is the opposite of the schemes that failed.
The differentiators, written as plainly as the rules allow. Specific yields and the exit detail sit behind certification; the principles are public.
Built with debt, not your deposit
On the off-plan schemes, construction is funded by senior development finance — your money never funds the build.
Your deposit is protected
Held by a regulated solicitor as stakeholder, released only on verified milestones and returnable if a scheme doesn't proceed — never handed to a developer.
A regulated approach in an unregulated market
Built to be the first break-up off-plan care product brought to market with FCA-approved promotions throughout — subject to appointment of an FCA-authorised approver.
An institutional-grade exit, opened to individuals
The optional exit uses the same portfolio-aggregation approach the largest institutional investors use — a route individuals can't reach alone. Optional, market-priced and not guaranteed.
Income you can build a valuation on
Long 25–35-year FRI leases to independent operators — the long-dated, institutional-grade income that underpins both value and exit.
Everything the old schemes weren't
Individually owned, debt-funded, deposit-protected and independently valued — the deliberate opposite of pooled, guaranteed-buy-back products.
The most needed, most under-supplied sector
Deep, state-underwritten, demographically-driven demand — a projected ~500,000 dementia-bed shortfall by 2030.
Rent that moves with inflation
CPI-linked rent reviews, collared at 2% and capped at 5% — contracted income that keeps pace through the hold.
Capital is at risk and nothing here is an offer or inducement to invest. The optional exit is market-priced and not guaranteed. The “regulated approach” describes the intended FCA-approved-promotion model and is subject to appointment of an FCA-authorised approver.
Income while you hold. Growth in between. A potential gain on exit.
You own an individually-titled asset and collect contracted FRI rent — that income, and its CPI-linked growth, are your return. An optional, market-priced exit: a named institutional aggregator may hold a call over the unit — you can't be forced to sell, there's no guaranteed buy-back, and open-market resale is always available. Yields can widen as well as compress.
Your sources of return — the figures and the worked return are shown to certified qualified investors.
Certification under the UK financial-promotion rules (s.21 FSMA). No obligation.
Every pound houses a vulnerable person — in a home built to an institutional standard.
Three schemes. One structure.
The pilot. A 70-bed registered care home at Lichfield Street, Hanley, with planning permission due imminently — offered as individually-titled care-home units on one operator FRI lease. Stoke proves the model; the structure scales across the pipeline.
The second care home into the channel. Cheshire East has a structural undersupply of modern care beds; Crewe brings a 72-bed registered home to the same individually-titled, FRI-leased structure that Stoke pilots.
A different model from the care homes: an 82-room hostel on the Greenock waterfront, standing and in established use — ready to go, with no build gap. One operator lease, a higher running yield and a lower entry price that widens the qualified-buyer universe.
Specific figures are shown to certified qualified investors and are illustrative pending an independent RICS Red Book valuation per scheme.
Residential · separate schemeA standing landmark — the former Technical College — re-purposed to 72 individually-titled apartments in Rotherham town centre. Straight residential stock, sold separately from the Keystone care portfolio.
Visit Waverley Residences →Built for three kinds of buyer.
Designed, built and run by the team institutions already trust.
Keystone homes are designed by RPP — six decades of care and dementia architecture, already building in Stoke and Crewe — built by TanRo, and leased to real, independent operators — independently funded, named with Companies House accounts published in the data room before reservations open.
Architect RPP · contractor TanRo · established care operators · advised and banked by Colliers, Pannone, Cynergy Bank and EJ Group.
Request the investor pack.
Everything a serious investor asks for, in one reply — within one business day.
Scheme overview & live availability
Unit schedule, status and the build programme.
Lease heads of terms
FRI structure, CPI-linked rent reviews (collared and capped), operator covenant note.
The compliance pack
SRA-escrow deposit route, RICS valuation process, title structure.
A named contact
One person who knows the schemes — never a call centre.
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Any exit is optional and market-priced: a named institutional aggregator may hold a call, you can't be forced to sell, there's no guaranteed buy-back, and open-market resale is always available. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.