SH Care Projects · Off-plan, individually titled
Own a single unit inside Britain's homes for vulnerable people.
Keystone lets qualified investors buy an individually-titled unit inside professionally-run vulnerable accommodation — care homes, supported living and hostels. Independently valued, escrow-protected, with contracted FRI rent from a named, independently-funded operator from completion.
Built by SH Care; leased to real, independent operators — named, with published accounts, before reservations open. Promoted only to high-net-worth, sophisticated, professional and introducer investors.
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.
Indicative CGI footageA trust brand for a market that earned its scepticism.
Off-plan, “hands-off” unit sales gave this model a bad name. Keystone is engineered to be the opposite: real, individually-owned, independently-valued, escrow-protected assets, promoted only as the rules allow.
Individually owned
You hold a single long-leasehold title in your own name — genuine ownership and control, never a pooled return or a room in a block.
Independently valued
Every price is underpinned by an independent RICS Red Book valuation. No inflated “assured” yields, no guaranteed-riches language.
Ring-fenced deposits
Your deposit sits with an SRA-regulated solicitor as stakeholder and is released only as the building rises — never handed to a developer on day one.
“Individually owned. Independently valued. Deposits held in escrow. Promoted only as the rules allow.”
Honest price. Contracted rent. A real, independent operator. Standalone titled units. Commercial classification.
The sentences only a compliant operator can credibly use — and the heart of the brand.
Income while you hold. Growth in between. A potential gain on exit.
Buy institutional-grade care income at the entry yield. Collect CPI-linked rent for three to five years. Then sell to an institution — if a keener yield is achieved, the compression adds a capital gain. Three potential sources of return from one asset.
Contracted income
Contracted FRI rent from a named, independently-funded operator, on a long lease from lease commencement at completion.
Rental growth
CPI-linked reviews, collared 2% / capped 5% a year — rent that rises through the hold.
Yield compression, if achieved
Sell the stabilised asset to an institution at a keener yield than you paid. Yields can also widen, which would reduce returns.
Illustrative total return over five years, ungeared — if the base-case exit is achieved. The full worked example, downside cases and a live model are open to certified investors.
See the mathsIllustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.
Every pound houses a vulnerable person — in a home built to an institutional standard.
Four schemes. One machine.
The pilot. A 70-bed registered care home with full planning consent and a Cabinet-approved development agreement behind it — offered as individually-titled care-home units on one operator FRI lease. Stoke proves the machine before it is cloned across the pipeline.
The second care home into the channel. Cheshire East has a structural undersupply of modern care beds; Crewe brings a 72-bed registered home to the same individually-titled, FRI-leased structure that Stoke pilots.
A different engine from the care homes: an 82-room hostel on the Greenock waterfront, standing and in established use — ready to go, with no build gap. One operator lease, a higher running yield and a lower entry price that widens the qualified-buyer universe.
A standing landmark — the former Technical College — re-purposed to 72 residential apartments in Rotherham town centre. Straight residential stock: conventional C3 use, individual 250-year titles, and the widest buyer and exit pool of any asset class in the pipeline.
Specific figures are shown to certified qualified investors and are illustrative pending an independent RICS Red Book valuation per scheme.
Built for three kinds of buyer.
Designed, built and run by the team institutions already trust.
Keystone homes are designed by RPP — six decades of care and dementia architecture, already building in Stoke and Crewe — built by TanRo, and leased to real, independent operators — independently funded, named with Companies House accounts published in the data room before reservations open.
Architect RPP · contractor TanRo · established care operators · advised and banked by Colliers, Pannone, Cynergy Bank and EJ Group.
Request the investor pack.
Everything a serious investor asks for, in one reply — within one business day.
Scheme overview & live availability
Unit schedule, status and the build programme.
Lease heads of terms
FRI structure, CPI-linked rent reviews (collared and capped), operator covenant note.
The compliance pack
SRA-escrow deposit route, RICS valuation process, title structure.
A named contact
One person who knows the schemes — never a call centre.
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.