How you come to own a unit inside a care scheme.
SH Care turns land into consented care schemes. Most of each scheme is forward-sold to one institution; selected units are offered to investors like you — care-home units at Stoke and Crewe, supported-living apartments at Rotherham, hostel rooms at Greenock — off-plan, individually titled, and priced on an independent RICS basis. Contracted, CPI-linked rent begins when the operator lease commences at completion — and the designed exit is a sale to an institution, if achieved.
From interest to income.
Seven steps, in order — each with a human, solicitor-gated check where it matters.
- 01
Register & qualify
Tell us your investor category. We confirm you fall within an exemption that lets us share pricing — then open the data room for the schemes you care about. Your certification and declarations are recorded and retained.
- 02
Review the evidence
Per-scheme micro-site: the independent RICS valuation, the operator lease terms and the operator’s published Companies House accounts, the build programme and live unit availability. A Q&A assistant answers only from the approved data room.
- 03
Reserve your unit
Choose an individually-titled apartment and pay a reservation fee securely. The unit is held for you while paperwork is prepared. Pricing is fixed at the RICS-defensible figure.
- 04
KYC & source of funds
Identity and source-of-funds (AML) checks on every buyer — required by law, run on every reservation. Clean cases clear quickly; anything flagged is reviewed by a human before anything proceeds.
- 05
Exchange on a long lease
Your solicitor and ours complete the reservation agreement and the 250-year lease (heritable title at Greenock). Exchange is a human, solicitor-gated step. Your deposit sits in an SRA-regulated escrow account.
- 06
Milestone deposits during build
Stage payments release against verified build milestones — never up-front. You watch progress, funding and legal status live from your investor login.
- 07
Completion & contracted income
On completion the operator’s FRI lease commences — the operator covers repairs, insurance and running costs — and contracted net rent begins, with monthly statements generated automatically. Re-invest into the next scheme if you choose.
Where your money sits — and when income starts.
Off-plan means a gap between exchanging and earning. Here it is, plainly.
Reserve
A reservation fee holds your unit while the paperwork is prepared.
SRA escrow
Your exchange deposit is paid to an SRA-regulated solicitor as stakeholder — never handed to the developer up-front.
Milestone release
Funds release only against verified build milestones, as the building rises.
Completion
The balance is paid, the title registers in your name and the operator lease commences.
Between exchange and completion your money is held by an SRA-regulated solicitor as stakeholder and you receive no income — the build period is typically 12–24 months. Contracted rent begins when the operator lease commences at completion, not before. The contract includes a longstop completion date with return provisions if the scheme does not complete. The operator could fail. Resale takes time. Values can fall.
Two exits, side by side.
Most of each scheme forward-sells to one institution. Selected units come to qualified investors — same building, different exit.
| Institutional forward sale | You — the Keystone investor | |
|---|---|---|
| Buyer | One REIT / housing association | Many individual qualified investors |
| Price basis | Block value at institutional yield | Individual unit at retail RICS value |
| Your timing | On completion | Reserve off-plan, deposit on exchange |
| What you own | Nothing — it's one block | A single 250-year lease (heritable at Greenock) |
| Income | — | Contracted FRI rent under the operator lease — the operator covers repairs, insurance and running costs |
Your deposit does real work: pooled across a scheme it pulls development capital forward, reducing the bridge debt on the build. That's why the model can offer a genuine retail asset rather than a marketing premium. After completion there are two ways out: open-market resale — Keystone maintains a register of qualified buyers — and, where offered on a scheme, a buy-back option at a price defined in the reservation pack.
Honest by design. Most of each scheme forward-sells to an institution. A selected apartment tranche is offered to investors — to own institutional-grade income at an entry yield, then exit to an institution at a keener one. Never an inflated “assured” rent.
See the numbers →The questions serious investors ask.
Straight answers — including the ones most off-plan sellers avoid.
What happens if the operator defaults?
Your lease is to an established operator whose covenant is vetted before launch and published in the data room — never a newly-formed shell. If an operator fails, the lease structure provides for step-in and re-tenanting: the home is re-let to another operator and your lease continues with the replacement. Keystone diversifies operators across the portfolio so no single covenant carries every scheme. No structure removes operator risk entirely — a failed operator can mean an interruption to rent while the home is re-let.
How and when is rent actually paid to me?
Rent is collected from the operator under the FRI lease and paid to your nominated account, with a statement generated for each payment. Payment frequency and the collection mechanics are set out in the lease and reservation pack for your scheme — confirmed before you exchange, not after.
What does it cost me beyond the purchase price?
Expect the usual purchase costs: your own conveyancing solicitor, SDLT/LBTT where applicable (take your own tax advice), and — depending on the scheme — a furnishing pack, a management charge, and any service charge or ground rent. The full cost schedule for each unit is itemised in the data room before you reserve. We do not publish indicative cost figures until they are contractually fixed.
What is the lease length, the minimum investment, and how do I pay?
Units are sold on 250-year leasehold titles — except Greenock, which is heritable title (outright Scottish ownership, no lease term at all). The minimum investment is the entry unit price of the scheme you choose (shown to certified investors). You pay in three stages: a reservation fee by card, the exchange deposit to an SRA-regulated solicitor's escrow account, and the balance at completion.
What protects my deposit if the build is delayed — or abandoned?
Your deposit is held by an SRA-regulated solicitor as stakeholder and released only against verified build milestones — it is never handed to the developer up-front. The contract includes a longstop completion date with return provisions if the scheme does not complete. The named solicitor, the milestone schedule and the longstop terms for your scheme are in the reservation pack.
How do I get out early?
Honestly: off-plan resales before completion depend on demand and take time — buy with the intention of completing. After completion you own an individually-titled, income-producing asset; the designed exit is a sale into institutional demand once the asset is stabilised, and you can also sell on the open market at any time. We don't promise a buy-back, because promises like that are only as good as the balance sheet behind them.
Can I buy through my SIPP or SSAS?
Two Keystone products are engineered for it: commercial interests in the registered care homes (HMRC's care-institution exemption — written tax opinion in progress, not yet confirmed) and rooms in the Greenock hostel (the hotel/inn/similar-establishment exemption, per our in-house analysis — no personal-use rights, ever). But 'SIPP compliant' is never self-certified: your own administrator's technical team assesses the asset and their written acceptance decides, and HMRC has the final say. Pension purchases are unfurnished (furniture is taxable in a pension) and complete through your scheme administrator, not online. The self-contained apartments are residential dwellings and cannot be held in a pension without tax charges of up to ~55%. Keystone does not give pension advice and never suggests transferring a pension — speak to your own regulated adviser.
When does my income actually start?
At completion, when the operator lease commences — not while the scheme is being built. Between exchange and completion (typically 12–24 months) you receive no income; your deposit sits in escrow earning its protection, not a return. We say this plainly because off-plan products that blur it are the ones that end badly. Greenock is the exception: a standing asset in established use, sold ready to go — contracted rent runs from purchase completion, with no build gap.
Ready to see the inventory?
Register your investor category to unlock the data room, illustrative pricing and live unit availability — no obligation.
Scheme overview & live availability
Unit schedule, status and the build programme.
Lease heads of terms
FRI structure, CPI-linked rent reviews (collared and capped), operator covenant note.
The compliance pack
SRA-escrow deposit route, RICS valuation process, title structure.
A named contact
One person who knows the schemes — never a call centre.
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.